Why You Should Use Wordpress?

Wordpress is an open-source content management system. It was released in the year 2003 on May 27. Wordpress is an online website creation tool written in PHP and it can be used to create a beautiful website or blog. It is perhaps the easiest and most powerful content management systems (CMS) in the world today. Since its release, Wordpress has become one of the most popular web publishing platforms and today more than 30 percent of the entire web is powered by Wordpress from small blogs to some of the biggest websites. Wordpress is a community software and is maintained by a large group of volunteers, majority of which are Wordpress consultants having active interest to contribute to Wordpress. Wordpress contains hundreds of themes and thousands of plugins which make your site elegant. Design elements are packaged as themes and functionality of the website is increased by the help of plugins. There are many reasons because of which web-devcelopers prefer to use wordpress as their tool, some of them are:

• Wordpress is cost effective. It is free to install but you have to pay for your domain name and web hosting services.
• Wordpress is easy to use and learn. People quickly adapt to wordpress because it is easy to use and people with very basic knowledge of HTML and CSS can create a website using Wordpress.
• It is extendable by using themes and plugins. As mentioned earlier, there are thousands of plugins which can help you to add different features to your website. Themes in Wordpress can be customized easily and they have options that allow you to change theme colour and background, upload a logo, create beautiful sliders etc.
• Wordpress is search engine friendly. Wordpress is written using standard compliance, high quality code and produces schematic markup which make your site very attractive to search engines. There are various SEO plugins in Wordpress which make your website SEO friendly.
• Wordpress is easy to manage. Wordpress comes with built-in updater with the help of which you can update your plugins and themes with just one click.
• Wordpress is safe and secure. Wordpress is considered quite safe as it is developed with security in mind. So it is secure to run any website on wordpress.
• Wordpress can handle different media types.

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Creating a Niche with Social Media

Social media is a vital component of online marketing which is highly embraced to get more quality traffic in the internet. Apart from this it also helps you to build brand awareness in form of relevant audience which may turn into your customers. So if you are not using social media for your business as an online marketing tool, you are missing out on the golden opportunity of getting new and valuable customers. Abdul Muhammed chief digital officer at RBB communications said, “Social media provides targeting capability as well as reach and scale at a lower cost than all other marketing channels. People are on social media all day and every day, brands must go where the people are”.

There are many social media platforms in which you can carry out your online marketing process. Some of them are listed below:

Facebook

It is perhaps the most familiar social media application to everyone. Its 2 billion users make it the biggest and the most popular social network on the web. Facebook allows your business to connect with people from all over the world and is the best tool for targeting specific audience through paid campaigns.

Twitter

It is one of the top 10 social media platforms with about 328 million active users worldwide. It is an effective channel for handling your customers and marketing your business because of its wide reach. Hash tags in twitter can help you to boost your posts and if a user with a lot of followers retweets your content then it has potential to go viral.

Instagram

Instaqgram is a visual social media platform for sharing photos and videos. It has more than 700 million active users. If you can find the right hashtag, you can create a good business through it by making your post popular.

LikedIn

It is considered as the best platform for professional networking. It has more than 250 million users and is best place to post job openings and information about your business or company.

Apart from these there are many other social media platforms like My space, Pinterest, Snapchat, Tumblr etc which may help you to create a niche. No matter what you sell, social media can help you to sell it as it helps you to turn your contact into your customers. Promoting and sharing your brand in social media can have a great impact on your business.